[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.haltrava.cz\/znate-vsechny-nastroje-marketingoveho-komunikacniho-mixu\/#Article","mainEntityOfPage":"https:\/\/www.haltrava.cz\/znate-vsechny-nastroje-marketingoveho-komunikacniho-mixu\/","headline":"Zn\u00e1te v\u0161echny n\u00e1stroje marketingov\u00e9ho komunika\u010dn\u00edho mixu?","name":"Zn\u00e1te v\u0161echny n\u00e1stroje marketingov\u00e9ho komunika\u010dn\u00edho mixu?","description":"Marketingov\u00fd komunika\u010dn\u00ed mix \u2013 jedn\u00e1 se o souhrn v\u0161ech n\u00e1stroj\u016f, kter\u00e9 jsou vyu\u017e\u00edv\u00e1ny k\u00a0prosazov\u00e1n\u00ed marketingov\u00fdch z\u00e1m\u011br\u016f na ur\u010den\u00e9m zahrani\u010dn\u00edm trhu. Skl\u00e1d\u00e1 se z\u00a0n\u00e1sleduj\u00edc\u00edch prvk\u016f \u2013 Reklama \u2013 jedn\u00e1 se o placenou formu neosobn\u00ed prezentace. V\u00fdhodou je masov\u00e9 p\u016fsoben\u00ed a kontrola nad sd\u011blen\u00edm, nev\u00fdhodou je neosobn\u00ed charakter, nesnadn\u00e9 m\u011b\u0159en\u00ed response a nemo\u017enost p\u0159\u00edm\u00e9ho ovlivn\u011bn\u00ed n\u00e1kupu. Rozli\u0161ujeme...","datePublished":"2025-02-28","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.haltrava.cz\/author\/#Person","name":"haltrava.cz\n","url":"https:\/\/www.haltrava.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/93869824c8aa580f0d16049ad31e69846ffc925e0cbb2826cc9554f53943da69?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93869824c8aa580f0d16049ad31e69846ffc925e0cbb2826cc9554f53943da69?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"haltrava.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.haltrava.cz\/wp-content\/uploads\/img_a314215_w1753_t1524990135.jpg","url":"https:\/\/www.haltrava.cz\/wp-content\/uploads\/img_a314215_w1753_t1524990135.jpg","height":0,"width":0},"url":"https:\/\/www.haltrava.cz\/znate-vsechny-nastroje-marketingoveho-komunikacniho-mixu\/","about":["Business"],"wordCount":477,"articleBody":"Marketingov\u00fd komunika\u010dn\u00ed mix \u2013 jedn\u00e1 se o souhrn v\u0161ech n\u00e1stroj\u016f, kter\u00e9 jsou vyu\u017e\u00edv\u00e1ny k\u00a0prosazov\u00e1n\u00ed marketingov\u00fdch z\u00e1m\u011br\u016f na ur\u010den\u00e9m zahrani\u010dn\u00edm trhu.Skl\u00e1d\u00e1 se z\u00a0n\u00e1sleduj\u00edc\u00edch prvk\u016f \u2013Reklama \u2013 jedn\u00e1 se o placenou formu neosobn\u00ed prezentace. V\u00fdhodou je masov\u00e9 p\u016fsoben\u00ed a kontrola nad sd\u011blen\u00edm, nev\u00fdhodou je neosobn\u00ed charakter, nesnadn\u00e9 m\u011b\u0159en\u00ed response a nemo\u017enost p\u0159\u00edm\u00e9ho ovlivn\u011bn\u00ed n\u00e1kupu. Rozli\u0161ujeme typy reklamy \u2013 informativn\u00ed, p\u0159esv\u011bd\u010dovac\u00ed, p\u0159ipom\u00ednkov\u00e1, srovn\u00e1vac\u00ed, korpor\u00e1tn\u00ed. Vyu\u017e\u00edv\u00e1 se takt\u00e9\u017e emocion\u00e1ln\u00ed reklama, kter\u00e1 m\u00e1 u z\u00e1kazn\u00edka vyvolat ur\u010dit\u00e9 pocity. V\u00a0tomto p\u0159\u00edpad\u011b je v\u0161ak nutn\u00e9 d\u00e1vat pozor na up\u00ed\u0159\u00ed efekt.Podpora prodeje \u2013jedn\u00e1 se o neosobn\u00ed formu komunikace vedouc\u00ed ke kr\u00e1tkodob\u00e9mu stimulov\u00e1n\u00ed prodeje. V\u00fdhodou je, \u017ee upout\u00e1 pozornost a dos\u00e1hne okam\u017eit\u00e9ho \u00fa\u010dinku, proto\u017ee d\u00e1v\u00e1 podn\u011bt k\u00a0n\u00e1kupu. Nev\u00fdhodou je snadn\u00e1 napodobitelnost konkurenc\u00ed a kr\u00e1tkodob\u00e9 p\u016fsoben\u00ed. V\u00a0sou\u010dasn\u00e9 dob\u011b se uplat\u0148uj\u00ed novinky, jako je nap\u0159\u00edklad 3D reklama.Osobn\u00ed prodej \u2013jedn\u00e1 se o proces ovliv\u0148ov\u00e1n\u00ed z\u00e1kazn\u00edka formou p\u0159\u00edm\u00e9ho kontaktu. V\u00fdhodou je pru\u017en\u00e1 prezentace a okam\u017eit\u00e1 reakce, interaktivnost. Nev\u00fdhodou jsou podstatn\u011b vy\u0161\u0161\u00ed n\u00e1klady, nesnadnost z\u00edskat kvalifikovan\u00e9 obchodn\u00edky, m\u00e1lo osloven\u00fdch z\u00e1kazn\u00edk\u016f.Public relations \u2013jedn\u00e1 se o nep\u0159\u00edmou komunikaci, kter\u00e1 se zam\u011b\u0159uje sp\u00ed\u0161e na budov\u00e1n\u00ed a upev\u0148ov\u00e1n\u00ed presti\u017ee a image firmy. V\u00fdhodou je vysok\u00fd stupe\u0148 d\u016fv\u011bryhodnosti, dlouhodob\u00e9 p\u016fsoben\u00ed. Nev\u00fdhodou je, \u017ee tuto formu komunikace nelze \u0159\u00eddit tak, jako ty ostatn\u00ed.Publicitaznamen\u00e1 zp\u016fsob, jak m\u00e9dia informuj\u00ed ve\u0159ejnost o sv\u00fdch aktivit\u00e1ch a produktech.Podnikov\u00e1 image \u2013ozna\u010duje to, jak je spole\u010dnost vn\u00edm\u00e1na ve\u0159ejnost\u00ed.Podnikov\u00e1 identita \u2013zahrnuje souhrnn\u00e9 zosobn\u011bn\u00ed spole\u010dnosti, kter\u00e9 je odvozen\u00e9 z\u00a0jej\u00ed filozofie, historie, kultury, strategie, pov\u011bsti, chov\u00e1n\u00ed zam\u011bstnanc\u016f\u2026P\u0159\u00edm\u00fd marketing \u2013reklamn\u00ed sd\u011blen\u00ed je p\u0159en\u00e1\u0161eno p\u0159\u00edmo ke spot\u0159ebiteli, tak\u017ee vyvol\u00e1 okam\u017eitou reakci. Funguje na principu tvorby datab\u00e1ze respondent\u016f. V\u00fdhodou je efektivn\u00ed zac\u00edlen\u00ed, flexibilnost a aktu\u00e1lnost, m\u011b\u0159itelnost odezvy. Nev\u00fdhodou jsou n\u00e1klady spojen\u00e9 se vznikem datab\u00e1ze.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Adresn\u00e9 m\u00e9dia \u2013 telemarketing, katalogy, p\u0159\u00edm\u00fd mail, nov\u00e1 interaktivn\u00ed m\u00e9dia, osobn\u00ed prodej.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Neadresn\u00e9 m\u00e9dia \u2013 outdoor reklama s\u00a0mo\u017enost\u00ed p\u0159\u00edm\u00e9 odpov\u011bdi, televizn\u00ed reklama s\u00a0mo\u017enost\u00ed p\u0159\u00edm\u00e9 odpov\u011bdi, ti\u0161t\u011bn\u00e1 a rozhlasov\u00e1 reklama s\u00a0mo\u017enost\u00ed p\u0159\u00edm\u00e9 odpov\u011bdi, teletext.Sponzoring \u2013sponzor pom\u00e1h\u00e1 sponzorovan\u00e9mu uskute\u010dnit jeho projekt, zat\u00edmco sponzorovan\u00fd pom\u00e1h\u00e1 sponzorovi naplnit jeho komunika\u010dn\u00ed c\u00edle. V\u00fdhodou je ni\u017e\u0161\u00ed n\u00e1kladovost, nev\u00fdhodou je ni\u017e\u0161\u00ed \u00fa\u010dinnost.                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zn\u00e1te v\u0161echny n\u00e1stroje marketingov\u00e9ho komunika\u010dn\u00edho mixu?","item":"https:\/\/www.haltrava.cz\/znate-vsechny-nastroje-marketingoveho-komunikacniho-mixu\/#breadcrumbitem"}]}]